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 Pre-Conference Master Class - October 12, 2008, 08:30 AM - 05:30 PM

RFID Essentials - Principles, Practices and Solutions

One Day, Pre-Conference, University level, RFID Master Class Produced and presented by the RFIDba in collaboration with The RFID Technical Institute and TCQ Conferences.

  • Are you equipped with the essential RFID knowledge for your business ?
  • Does your team understand what they must know to plan and undertake an RFID initiative?

This is your opportunity to learn the fundamentals of RFID technology from industry experts, end users, and academicians who have years of hands on experience with this disruptive technology that is sweeping the globe. No matter what your business, be assured that RFID will have an impact on it, as RFID is clearly changing the business landscape in many ways.

This one day class provides a solid foundation for those interested in learning the key elements of Radio Frequency Identification (RFID) technology and its practical use from closed-loop, internal applications to open-ended, inter-company solutions. The course takes the attendee through a carefully orchestrated series of learning modules designed to build technical competency and business awareness in preparation for getting started with an RFID initiative.

The morning phase of this one day course begins with a review of the technology components that make up RFID and quickly moves into examples of business drivers and RFID solutions that can improve your operations and impact your bottom line. The afternoon will continue with a look at RFID justification and implementation considerations and culminate with first hand accounts from organizations that have led the way in using RFID for various types of business benefit.

Don’t waste valuable time … piecing together articles, brochures, news clips, vendor presentations, etc. to try and get a thorough, comprehensive RFID education. Invest one day in this concentrated “RFID Essentials - Principles, Practices & Solutions”, University Level Master Class which is tailored to the Middle East and your professional needs, and be BETTER prepared for the RFID challenge!

WHO SHOULD ATTEND?

ALL industry C-level executives, VP Operations, Directors of IT, Global Supply Chain executives, security managers, transportation and logistics executives, asset tracking managers, design engineers, government managers, and other executives who need to understand some of the basics of the technology but also need to understand the business implications of RFID.

MASTER CLASS OUTLINE

Why RFID: Business Needs, Challenges and Solutions

  • A look at the business and technology factors driving RFID adoption
  • Types of value propositions for various industry business processes

The Next Wave of RFID Concepts and Components

  • RFID tags, labels, readers, antennas and printers
  • Communication standards – linking solution components
  • The role of middleware in solution architecture
  • Enterprise systems integration
  • RFID data capture and utilization
  • End-to-end perspective on a complete RFID solution

The Must-Know Physics Behind RFID

  • The key principles of radio frequency (RF) operation
  • Frequency classes, their characteristics and types of business uses
  • Types of materials and their impact on RFID systems performance

RFID Middleware and Enterprise Systems Integration

  • Middleware functions and their role in system performance
  • Relationship between middleware, network and business applications
  • The evolution of multiple types of middleware solutions

RFID Data Management & Synchronization

  • Business drivers for data sharing and synchronization
  • Challenges and benefits of RFID data collection and utilization
  • What data synch methods works today, what’s planned for tomorrow

Active Tag RFID, Sensors & Wireless Networks

  • Understanding the synergies between auto-identification, temperature sensing and ubiquitous network services
  • Integrating multiple technologies to maximize process improvement
  • What’s doable today, what’s around the corner tomorrow

Getting Started: Business Transformation and RFID Planning

  • The RFID planning and implementation cycle: stages and challenges

Navigating the Implementation Road from Pilot to Production

  • Good practices in RFID program management

RFID Case Studies, Key Insights and Best Practices

  • What industry solutions work today
  • Lessons learned from current projects
  • Guidelines for successfully managing an RFID initiative

The Road Ahead – Faculty/Guest Speaker Panel

  • Faculty perspective on the next wave of capabilities and solutions
  • Faculty and class attendee Q&A session

INSTRUCTORS

Instructors for this course are world-class experts in RFID

– a mixture of hands-on practitioners, educators and industry thought leaders – offering students a rich diversity of viewpoints and insights.

Faculty for this event will include:

 

Dr. Daniel E. Engels

Former Research Director

Auto-ID Labs

Massachusetts Institute of Technology

USA

 

Dr. Engels is the former Research Director of the Auto-ID Labs of the Massachusetts Institute of Technology. Dr. Engels spearheaded the Auto-ID Labs’ transition from the Auto-ID Center to the Auto-ID Labs and EPCglobal, Inc., a non-profit organization. He is one of the principle architects of the EPC System, a system designed to connect physical objects to the Internet, and the principle product from the Auto-ID Center. The EPC System was licensed to EPCglobal Inc. in 2003. The EPC System is currently being adopted and deployed by the retail industry and the U.S. Department of Defense.

Dr. Engels was the first Chairman of the Hardware Action Group under EPCglobal, Inc. and was a member of EPCglobal’s Technical Steering Committee (TSC) from its inception in 2003 until May 2005. The Hardware Action Group is the technical action group charged with developing the hardware standards, including radio frequency identification protocols, used within the EPC System. The TSC guides the work of all the technical action groups that develop EPCglobal’s standards and recommends avenues of EPC System related research to the Auto-ID Labs.

 

 

Mr. Uwe Quiede

Project Manager, RFID

Kaufhof Warenhaus AG

Germany

 

Uwe Quiede joined Kaufhof Warenhaus AG, Germany’s biggest retailer, in 1991 and serves since July 2002 as the manager of Kaufhof’s RFID project. He has worked for Kaufhof Warenhaus AG, in a variety of roles including project management, business coordination and as head of department of labeling systems. Kaufhof Warenhaus AG is the management company of the department stores operated by the METRO Group, which is completing an RFID deployment spanning 200 locations, making it the biggest RFID rollout in Europe. With its life-style and event oriented Galeria concept, Kaufhof presents itself as an innovation leader among the German department stores that successfully combines tradition and innovation.

 

Previously, in 1987, he worked as the assistant to the head of the department of logistics at MTU Friedrichshafen and by 1989, he worked as the administrator of logistics for Wirtgen GmbH.

 

 

Mr. Harry P. Pappas

Founder, President and CEO

International RFID Business Association

USA

 

Harry is the founder and President of The International RFID Business Association, an International, Not for profit, vendor neutral, educational trade association focused on providing education/training and other value added services to End users and other members of the RFIDba. Harry has been active in the RFID space since 1999 with active tags in closed end loop applications for the food, pharma, and transportation industries. In 2001 he began working with passive tag technologies again in closed end loop projects for manufacturing, warehousing, legal and healthcare. He saw the use of RFID technologies in many industries outside of the realm of supply chain. He realized that RFID can complement the use of bar coding in many applications from amusement parks to quality control in a pharma research labs. He and his associates have a number of patent pending, RFID applications with the US patent office. Harry has spent the last five years in the RFID space working with Active as well as Passive RFID technologies in a number of industries in a “hands-on” capacity. Harry is a graduate of Widener University and speaks at many trade shows in the USA and Europe.

 

 

Mr. Scott Cobb

SVP-Federal and Healthcare Systems

Shipcom Wireless

USA

 

 Scott Cobb is SVP Federal & Healthcare Systems at Shipcom Wireless, an RFID, Enterprise Mobility, and Business Integration Solution provider based in Houston, TX. Mr. Cobb is responsible for Shipcom’s Healthcare Solutions Business Unit. Most recently Mr. Cobb was responsible for Shipcom’s award for a multi-year technology contract with the Air Force Surgeon Generals office to implement RFID at the Air Force’s Keesler Medical Center. This contract is to review current clinical/business processes, create application specific business cases, and validate with implementation of RFID. Mr. Cobb has spent the past 27 years in Sales/Marketing of AIDC /RFID technology across multiple vertical markets including healthcare manufacturing, supply chain, and others. Mr. Cobb has spoken at numerous industry trade shows and events across North America, Europe and APAC. Mr. Cobb’s experience includes 20 years with Intermec Corporation where he was General Manager for Eastern US and 4 years with Symbol Technologies as VP Business Development and later VP Product Marketing.

 

 

Mr. Stephane Pique

European Director, EPC/RFID

GS1 Europe

Belgium

 

Stephane Pique works at GS1/EPCglobal as European Director EPC/RFID.

He started with RFID in 1993 and was working for several companies such as Philips Semiconductors, Kudelski, Sokymat, Global ID, Seeburger and was also successful as an independent RFID consultant working for several Governments and multi-national companies.

His business experience brought him to the position of knowing RFID from all necessary components such as the chip, the transponder and card, the middleware and data management up to the complete RFID solution and processes.

Stephane Pique is a member of the OSEC pool of experts mandated by the Swiss State Secretary of Economical Affairs (seco).

 

 

Mr. Ken D. Porad

Associate Technical Fellow

The Boeing Company

USA

 

Ken is responsible for overall technical management for the marking of parts within the Commercial Airplanes Group and is also the Boeing engineering representative to the Air Transport Association’s task force, which developed the industry standard parts marking format. His current focus is to establish an aviation industry standard for radio frequency identification of parts and certify their safe use on commercial airplanes.

Ken joined the Boeing Company in April 1980 and has held increasingly responsible positions within engineering and management in both the Aircraft & Missile Systems and Commercial Airplanes business units. His formal education includes a Bachelor of Science degree earned at Southern Illinois University and a Master of Science degree earned at the University of Southern California.

 

 

Ms. Susan Jordan

Technology Integration Manager

The Boeing Company

USA

 

Susan is responsible for introducing computing technology to enable manufacturing business process improvements. She currently manages the enterprise Automated Identification Technologies laboratory used for evaluating the performance and ability to integrate devices and platforms into legacy Boeing systems. Her current focus is to establish global, interoperable standards for radio frequency identification hardware throughout the Boeing enterprise. Susan joined the Boeing Company in July 1974 and has held increasingly responsible positions within information technology and management in both the Shared Services and Commercial Airplanes business units. Her formal education includes a Bachelor of Science degree in Computer Science and a Master of Science degree in Information Systems earned at the University of Washington.

 

 

Dr. Ben Zoghi

Director, RFID/Sensor Laboratory

Texas A&M University

USA

 

Dr. Ben Zoghi is a full professor and founding director of RFID Oil & Gas Solution Group Consortium in the College of Engineering at Texas A&M University.

 

He is a Motorola Fellow and has extensive technical and managerial experience with the electronic, telecommunication and semiconductor industries. Dr. Zoghi has led teams in the design and implementation of over 25 RFID projects. Dr. Zoghi has published over 140 articles in academic and practitioner journals and conferences, seven books and been awarded over $3.5 million in funded research projects and gifts. He is a frequent speaker for the associations and private firms on topics ranging from leadership development, and RFID technology process improvement. He has served on Board of Directors of multiple electronics companies. Dr. Zoghi holds a bachelor's degree from Seattle University and a master's degree from The Ohio State University, both in electrical engineering. He also holds a Ph.D. from Texas A&M University. He is a registered professional engineer in the state of Texas.